We give you clarity about where you are and confidence about what to work on next.

Related Works is a boutique research and product strategy firm. We help busy companies navigate ambiguity using data, research, and years of experience building things.

What we do

First we meet with you to map the context of your business and product. Then we do multi-faceted research to see how your product is performing on the ground. Finally, we evaluate possible solutions to help you navigate the challenges you face.

Map

Discovery

Territory

Field research

Navigation

Solution defintion

Stakeholder data gathering

Analytics

Competitive benchmarking

UX research

Heuristic evaluation

Opportunity sizing

Project estimations

What are your key business goals and metrics?

What are the important constraints?

What are your known unknowns?

What are your user’s needs?

How does your product fit into their life?

Where are the pain points and missed opportunities?

What are the possible solutions?

How difficult are they to implement?

How much impact will they have?

  1. Map

    Discovery

    Stakeholder data gathering

    What are your key business goals and metrics?

    What are the important constraints?

    What are your known unknowns?

  2. Territory

    Field research

    Analytics

    Competitive benchmarking

    UX research

    Heuristic evaluation

    What are your user’s needs?

    How does your product fit into their life?

    Where are the pain points and missed opportunities?

  3. Navigation

    Solution defintion

    Opportunity sizing

    Project estimations

    What are the possible solutions?

    How difficult are they to implement?

    How much impact will they have?

What makes us different

  • 360° approach

    We combine quantitative analysis and qualitative research methods to give you a complete picture of what’s going on and why.

  • Actionable recommendations

    We estimate the impact of our recommendations on your key metrics, and gauge the effort needed to build them.

  • Fast results

    6-week turnaround.

Featured work

Primary.com

We examined Primary’s Checkout funnel and identified millions of dollars worth of untapped annual revenue.

Within weeks of our report they realized a 5% conversion rate gain, paying for our services many times over.

Select Clients

"Related Works have repeatedly — and with impressive speed — demonstrated a deep understanding of our incredibly complex industry and our users' needs and behaviors. We regularly refer to their rigorous, and thoughtful reports during roadmap planning, prioritization, and strategy. The work they did for us is required reading for any new member joining our team, and will continue to provide value for a very long time."

Johanna Beyenbach

Johanna Beyenbach,
Director of Product at Octopart

"Related Works’ evaluation of our checkout funnel was focused, insightful and most importantly actionable. The recommendations they made were very clear — both in terms of what we needed to do and the likely level of effort required which enabled us to prioritize things quickly. Five improvements landed on our roadmap almost immediately."

Galyn Bernard

Galyn Bernard,
Co-Founder at Primary Kids

"Related Works was truly excellent and unlike any agency we’ve worked with in the past. It dawned on me it’s because they’re not from the consulting world, they're from the product world. Their recommendations were thorough, thoughtful, and most importantly — gave us tangible next steps."

Katherine Ryder

Katherine Ryder,
CEO at Maven Clinic

"Working with Magera and Gio has been a real game changer for Mobilize. They generated incredibly deep insights about our users, leading to major new product investments and shifts in roadmap, as well as critical insights to bring into our sales conversations to challenge our clients to think differently. They were fully integrated into our product, design and data science teams, and became part of the Mobilize family!"

Allen Kramer

Allen Kramer,
Co-Founder at Mobilize

"Related Works brought a new level of diligence and expertise to our customer research, problem solving, and story telling. Given that we have worked for years on our product, brand and company we felt very bogged down in what next steps to take to increase our conversion and make sure our value was coming across fully. They brought fresh eyes, a clear plan, and deep knowledge about these issues that enabled us to uncover where our problem truly lies and what steps we can take towards solving it."

Quinn Fitzgerald

Quinn Fitzgerald,
Co-Founder at Flare

Other services

Recurring research

Focus: Discovery, Validation, Usability

For the team that wants to build a user-focused product culture but doesn’t have the bandwidth or expertise to regularly conduct research.

Opportunity sizing workshops

Focus: Impact analysis

For the team that wants to get rigorous about evaluating potential impact before committing to projects.

Planning workshops

Focus: Ideation, Effort vs Impact analysis, Roadmapping

For the team that needs to figure out next quarter, before next quarter actually happens.

Design sprints

Focus: Ideation, Prototyping, Validation

For the team that wants to develop a new product or level-up a specific UX.

We bring decades of experience building products, guiding roadmaps, and working with data.

Getting Started with Query Understanding

How to build a search engine that actually understands user intent.

Berlin Buzzwords. Berlin, Germany

Things We've Written

Talks We've Given

The team

Gio Fernandez-Kincade

Gio Fernandez-Kincade

Gio has been working with data, architecting systems, and leading teams of engineers for over a decade. At Etsy he was a Staff Software Engineer that lead the Search Ranking Team, which was responsible for the effectiveness and fairness of Etsy’s core search algorithm, and previously lead the Search Experience Team which worked on the entire Search User Experience. Prior to working at Etsy, Gio worked at CapitalIQ where he designed, built, and maintained a multi-terabyte database, real-time processing-system, and search engine for globally-sourced financial reports. On weekends and early in the morning you can find him surfing in sunny Rockaway Beach, NY.

Magera Holton

Magera Holton

Magera most recently managed the Design Systems Team at Etsy, responsible for building core UX components and design guidelines utilized by product teams every day across the organization. Previously, she managed Buyer Experience, which focused on streamlining the purchasing experience and bringing Etsy’s unique content to the forefront. As an individual contributor at Etsy, she patiently deconstructed and redesigned the site’s two most critical user flows: checkout and the listing process. When she’s not working with clients, you can find her obsessing over renovations to her new Rockaway home. And surfing, of course.

Let's chat

Every business is a universe and we’d love to hear about yours. Say hello@relatedworks.io.